@harpo-productions. Oprah never had political guests on her show before the 2000 election and then she had both Gore. In 1998, Oprah took voice lessons so that she could sing her own theme song, "Run On." The way they that a lot of analysts have worked it out is when Oprah decides to endorse something, that increases the number of people who will do that thing by a million. Orpah, who already then people are starting to call her Oprah, was raised by her grandmother until she was six years old. Send Oprah and I'm going to raise these two girls together. It was our person in this personal quest that she has been on that she's sharing with us. She already addresses the women and some of the men of America. This is heartbreaking. What are the questions Suzy wants to ask? The first year is very disappointing and the number of people she can actually reach. Oprah says, I stopped wanting to be white when I was ten years old and I saw Diana Ross and The Supremes performed on The Ed Sullivan Show. These were her worlds. There were spikes wherewe'll talk about this in a momentshe interviewed Michael Jackson in a very famous interview. The other one that I just really want to really call out is the benefits of the zero marginal cost business. The old shows were the whole show, it was the build-up to the Fat Wagon, the wagon of fat. Ben: This isn't the Super Bowl, this is a daytime talk show about a woman who lost weight. He had been installed by Capital Cities, which owned the station, to fix it. However, with her talent, Oprah has attracted billions of people to her . The furry. Yeah, those are good themes. It came out and Oprah finally talked about it. It will be interesting. I think the cuts vary wildly so I can't describe the prototypical deal. With the purchase of the large Chicago production facility now known as Harpo Studios, Oprah became the third woman in the American entertainment industryafter Mary Pickford and Lucille Ballto own her own studio. Ben: Still doesnt answer the question, though, of what will Oprah do with all the money. Totally heartbreaking. If Disney were to buy Harpothat's not a crazy idea that Disney should buy Harpo at some point, especially as Oprah becomes olderthink about what they paid for it. The only acquisition on this list not-yet covered on Acquired (to be remedied very soon), this deal was far, far more important than most people realize. This was a huge moment. This is great, she writes an autobiography, and by all accounts, she actually wrote this autobiography. To wrap it up here in the history and facts, Oprah achieved her goal. Eventually, this starts to get noticed in the media world. There are many research analysts who say he got a million votes in a very tight election that can be credited to Oprah. Shes done that and it got her the promised land. What did she do, then, to build on that? In doing so, Oprah becomes the first black woman and only the third woman ever to own a production studio. Ben: Dude, that's so funny. Facts about Harpo Productions. What does economics look like? An interesting thing to think about this is if her reach was 50 million people, you sort of assume 1% or 2% of your fans could be superfans. And then Ben mentioned the book club channel in Slack that has been sitting there for awhile: We're going to repurpose that for use of an ongoing discussion of our bookclub books. All that business is separate. Startups are obsessed with persona development now. David: Cables are starting to become big. We finally did it. In total, there were 55 million copies sold after Oprah recommended it. Its value at the time? She's particularly not happy because she has a secret. Now, remember, Donahue is the OG, the king of morning talk. Stay up to date with the latest trends that matter to you most. She sulks at the back of the classroom and then a couple of months later that winter, Zelma figures out what's going on and Oprah is getting bigger, of course, and can no longer hide it. Thats the legacy of Oprah right there. I think a lot of that, though, is just her own ambition. She does the first show and she's like oh I was born to do this. She's not a super great reporter but people love her. Ben: Nice. Ive had to pay the price for that moment over and over and I literally handed the world on a fat wagon platter the story, Im editorializing this really buzzy story of is she fat, is she thin? Ben: It was the largest interview in television history. She did adapt to the Internet world very well, particularly with all these different media rights and her later launching oprah.com and some more stuff we'll talk about today. Also in 2015, Weight Watchers, the company was struggling. I'll never forget it. The name "Harpo" is "Oprah" spelled backwards, and it was also the name of her on-screen husband in The Color Purple. At this point it was a startup, it was incredibly scrappy. She always had to do a non-traditional thing to give herself a platform and a credential for a reason why she would be the obvious choice over the default obvious choice. It is the sole subsidiary of her media and entertainment company Harpo, Inc. Ben: There's no one thing that you can attribute it to, but certainly a driving factor in what helped was the fact that what she valued over anything else was authenticity and the trust with her audience. What is not clear is in all these deals that she's doing now, almost all of them are impossible to know the terms other than the Discovery deal. David: This is the first one. The company also remained interested in producing films for theater release. Ben: Also, how horrible is it that there is Miss Black Tennessee? Ben: Awesome. David: It was not a thing. I intend to be a mogul. The mindset has taken. We're gonna work that out as we go along. Ben: You know your job is on the line, too, with these decisions you make? All right David, now over to you to take us into the story of Oprah and the company that she founded that's behind it all, Harpo Studios. He's going to leave, quit Capital Cities and ABC, and then he meets with Dennis. We're going to bring in Oprah. Ben: Let me pop-up another level and generally condemn the beauty pageant industry, but then the racist part. Oprah was born on January 29, 1954 in Kosciusko, Mississippi to unmarried teen mother Vernita Lee. Before those episodes, Gore was leading Bush by 10 points on the polls. Donahues show was a 10:00 AM or 11:00 AM show, right? I cant imagine she regrets that decision one iota. Ben: If you're digging these 70s TV references, go listen to the ESPN episode because we probably did a much deeper dive into how the industry dynamics of that worked then. Therefore we estimate Marvel generates about $6.75b in annual revenue for Disney, or nearly 10% of all the companys revenue. Harpo Productions & Oprah Winfrey Network. You should come to be the anchor. Two things happen in the next year or so that completely change. That was going to be a bestseller. Shes donated a lot to charities, she probably will continue to donate hundreds of millions, if not billions more, but its actually an interesting question, lets say, what will be Oprahs legacy? That's like 5% of America at that point in time. Tina Brown, who was then the editor of Vanity Fair in what would start a feud between her and Oprah that I think last to this day, killed it. What it used to be before Donahue was you had the morning news and then during the day, you had just all syndicated, like Wheel of Fortune, game shows. They would come to you, they would say right now you're only getting to address Baltimore, we think you could play in these 17 markets, we're going to take some cut. In Harpo, the sources of power of Oprah Winfrey are fame, ethical leadership, and philanthropist. Thats the definition of the top. He's an employee and that's all good, but Im coming on contract. Bush comes on and he gives Oprah a big kiss. harpocareers.com. Ben: Yeah, will.i.am rewrote the lyrics to the song. Hopefully, Oprah would be with us for many, many, many years to come. Again, super terrible and problematic in lots of ways, but Oprah's in the headlines. For every additional person she added that watched the show, she got one persons worth of revenue. 1. In 1972, she's a college student at TSU. David: This was such a classic Acquired. Okay, back to the regularly scheduled show in progress. The next big thing is in 2000, they partnered with Hearst and they launched O Magazine. For somebody as ambitious as Oprah, overcome everything she's overcome, and then just had this shooting-star ascent from high school junior to co-anchor next to Jerry in a huge media market on the number one station in just a couple of years, this is a pretty big blow. Debbie's now working at WLS in Chicago, and they have their own morning talk show, AM Chicago. If you've seen Anchorman you know exactly how this works. You should have a podcast. Now, I don't have a lot of problems in my life. The Color Purple comes out at Christmas 1985. In 1987, I believe it was the last year of the original contract with King World. How different firms do it, why it's important, and the different schools of thought around the topic. I think she has the tie-in with Weight Watchers at this point. Ben: For me to want to fly to Disneyland several times a year. Of course, it's not that cordial, but you can see why there's this revenue share or profit share agreements that get worked out to do that. There's a survey in school about who you want to be when you grow up and her answer was famous. It was not you've got a car. It was an episode called Diet Dreams where Oprah had lost 67 pounds on a diet. David: You had to. Dennis calls up the Capital Cities brass and they're like, you sure about this one? But she got better and better terms each time all the way until the show ended. 44 million people watched it. Zelma takes her to a doctor, forcing her to come to a doctor's appointment. The syndication deal, obviously, that's when you get that one maybe even two orders of magnitude jump into this $31 million that year from being in 100 and however many markets. I can negotiate deals for you as talent all you want, but that's not interesting. The building was sold two years ago and will soon be torn down. It's like the empty seat in the producer's room for Suzy. Ben: This permeates her thinking for the rest of her life. The top one is, I actually thought at that time that being thin made me better. She talks about how she really regrets that, she calls it a mistake, she calls it hard to watch, and she says, You can see that my ego is on flamboyant display. In this case, it's local TV station produces a show, produces the content, and that's a fixed cost investment. But that is exactly what Oprah does.

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